Marketing strategies have evolved over the years. If you really wish to get yourself heard, and if you wish to improve the reach for your business then social media is an answer now. To improve the reach and to improve relationships with their customers businesses big and small now make wise use of the various social media platforms available.
Customer acquisition and retention are both enhanced
It is not just about using the social media to acquire customers but also focus on retention. Some businesses do the mistake on focusing on customer acquisition alone. But did you know that in some cases, retention matters more than acquisition? Because, the best advertisement for your business is through your existing customers. When you use your social media platforms to allow customers to give reviews about products and services, it would serve as a trusted resource for the new customers.
To gather feedback and improve your products and services
Social media can be used as a quicker way to strike a conversation with your customers. Customers of all age groups are active on social media more than the time they spend in using their email. So instead of having to install an app and then getting to the chat window on it, talking though social media sites would be easier for customers. So you have a quicker way to gather feedback. But this doesn’t mean that you should not focus on your app management. Social media should be used to support your other strategies for getting in touch with customers. When you are able to gather valuable information from your customers it helps you enhance your processes. And if you have a team that is actively responding to customer queries on social media it sends out a good signal to the new and existing customers. Customers love businesses that respond to them promptly.